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How to use digital attribution models
Online attribution is a thorny subject. Peter O’Neill thinks that “the data it is possible to collect will always be incomplete – leading to incorrect interpretations & decisions”, whereas Derek...
View ArticleThe Great FireWall of Cameron is bad for non-parents, parents and children
Net neutrality is an important topic – far more important than a simple Analytics blog could ever hope to cover – and covers many different areas. From ensuring that network operators don’t filter or...
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Conversion Funnel Analysis in WebTrends
Conversion funnel analysis is so 2008. But I’m in a retro mood, so we’re going to revisit it again, this time updating the series to show how you do conversion funnel analysis in WebTrends. It is quite...
View ArticleThe six presentation you won’t see at Measure Camp 3
Measure Camp is coming this Saturday! For those of you who are blissfully unaware, Measure Camp is an ‘unconference’ held here in London for Web Analytics people. The unconference bit refers to the...
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The difference between Optimisation and Strategy
You’ll have noticed that there has been a lack of posts on here recently and that is been because I’ve been quite busy in the office. What have I been busy with? Well one thing that has been going on...
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Why are you wasting your money on an SEO agency?
It’s been a while since I’ve posted (sorry about that) – I’m halfway through the middle of trying to rework out the purpose of this blog, who the audience should be and what it should look like. But in...
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Welcome to the New When Can I Stop
Welcome to the new WhenCanIStop. It looks a bit different, doesn’t it? What is going on with all that Alec? Back in 2012 when I last did my last post about how this blog was performing, one of my key...
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What are ‘segments’ in Measurement Frameworks?
A couple of weeks ago I was privileged to talk at ProductTank in London: a group of product managers who meet monthly to have a few drinks and talk about being a product manager (well worth signing up...
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SEO considerations when moving from Blogger to WordPress
Well I said I’d tell you about the SEO things that I was going to do for this blog when moving from Blogger to WordPress, so here it is (I’ll keep this updated as I do new stuff). Below you’ll see a...
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Limiting collection of data won’t help your privacy, only limiting processing...
In the wake of some of the biggest scandals relating to privacy in years, it is an odd question to ask, but is our attempt to increase our privacy misguided? Jennifer Lawrence and co might disagree...
View ArticleThe Importance of Tracking Stock in Analytics
I’ve been working in retail recently and it has highlighted to me the absolute massive importance of stock (and that half explains the absence on here of my posts – I promise I’ll be back more now!)....
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Why were the Polls about the 2015 General Election Wrong?
Never one to miss an opportunity to jump on a current affairs bandwagon, some of you may have noticed that there was this general election thing that happened in the UK recently where we voted for a...
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How Googlebot executing JavaScript will affect you
A few weeks ago I did a piece of work looking at the impact of Google’s robots executing JavaScript on pages, so I thought I’d do the decent thing and post it up here for you all to read as well. I’m...
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The end of the Generalist Web Analyst is here
Last week at Web Analytics Wednesday we were treated to the outputs of the latest eConsultancy review of the analytics industry and on Wednesday this week eConsultancy is hosting a webinar on the...
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Analytics of Product List Pages
Thanks to everyone who came to MeasureCamp a week or so ago. Kelly McClean and I presented a session on the analytics of product list (listing, lister, etc) pages (PLPs) which was actually a copy of...
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Analytics on Shopify
I’ve just been doing some work on Shopify and with the documentation lacking in some areas, I thought that I’d post something showing how it all works and how you can get it set up for you. Many...
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Enhanced eCommerce in Google Analytics for Shopify: What is it and why should...
This is the fourth time I have sat down to write this post. It was overly complicated and has put me off writing posts for quite a while now, so I can only apologise about that. In hindsight I should...
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Adobe Launch Publishing Flow
Adobe Launch is the new (ish) tag manager tool replacing DTM, but it has some differences to DTM in the way that you approve and publish changes, so this post is highlighting how that flow works and...
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GTM Custom Templates: Check Cookie ID
This is the first in a very short series of posts about some custom templates that I built for a client that I thought would be useful to outline to others in case they are interested in using them....
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GTM Custom Templates: Set Cookie ID
This is the second in a short series on custom templates. The first one was a template to create a variable that checked whether a value existing in a cookie or not. This one is setting the value of...
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